Getting executives, leaders, and your peers to buy into new mindsets or an immersive learning experience is extremely hard. They want to hear from other organizations, hear success stories, and what to look out before they agree to such a big change. Make it easier on yourself by allowing Target to do some of that work for you. Bring your executives, leaders, coaches, change agents, and/or partners (finance, human resources, etc.) with you to hear about this unique space and the journey Target has been on.

The Dojo tours provides you an opportunity to come to Target to see, hear, and learn about the first immersive learning environment and Target's journey to a Product, Lean, Agile, and DevOps organization. This is one of the ways Target is giving back to and build upon the community that has helped us create such a great learning environment and culture.

At this time, due to internal demand, we are unable to accommodate all external Dojo tour requests. Please add yourself to our waitlist to be notified when we are able to prioritize a tour for you.

Why Tour the Dojo?

If you wanted to fly a 747, would you just climb in the cockpit and start pushing buttons? Of course not! You would want a hands-on, interactive learning experience with people who know how a 747 works.

Touring the Dojo is a similar concept. Sure, we could send you a few pictures of the space and a quick-start guide on the processes, but that is not going to get you what you need. Walking through the Dojo is not so much about seeing the space or learning our process, but more about experiencing the culture and mindsets within the Dojo and how the Dojo continues to contribute to a bigger change.

Best of all, there is NO cost for the tour!

By NASA/Tony Landis [Public domain], via Wikimedia Commons

What does the Tour Cover?

Below are some of the things you can expect on your visit to the Dojo:

  • A highlight of Target's journey, and how a large, Fortune 50 company is changing from a traditional, rigid, hierarchical structure to a more flexible and fluid operation, leveraging Product, Lean, Agile, and DevOps mindsets and practices.
  • A walk through the physical space of the Dojo and a conversation about how the Dojo not only transforms how teams work, but also how teams learn.
  • Open and honest dialogue about what has and is working for us and, just as important, what has or is not working for us. Chances are we have encountered many of the same situations, challenges, and concerns you may have or know are coming. We’ll share our approach, the successes and failures, to foster your goal of learning.

We will tailor the tour to meet your requests, answer your questions, and empower you with knowledge to take back and share with your peers. We know you are on or starting a long journey, and we are still on that journey too.

By NASA/Tony Landis [Public domain], via Wikimedia Commons

Target is taking a very innovative approach to its agile transformation and is incredibly open and honest when describing their journey. This [Dojo tour] isn't just marketing... they provide real value to others earlier in their journey. Thank you!

Tour Logistics

  • There is NO cost, simply your time and an open mind
  • Tours are 3 hours:
    • About 1.5 hours of seeing the Dojo and hearing Target's journey
    • 1.5 hours of discussion on topics of interest to you
  • Works best with groups of 6 – 12 people
  • Tours are offered at our Northern Campus (original and bigger) or Downtown City Center Campus (little smaller, but newer design)

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Target Northern Campus

7000 Target Parkway North
Brooklyn Park, Minnesota 55445

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Target City Center

33 South 6th Street
Minneapolis, Minnesota 55402