Our goal is to skill up your team to become self-sufficient in their learning and coaching. To start a coaching engagement, we would sit down with your team and define the outcomes you are looking for and then build an engagement plan. The focus of the engagement can be on Product, Agile, Software Engineering, or any combination.

Coaching engagements usually start with Target coaches leading, but at the end, your coaches are leading to ensure they have the skills needed. We do not believe in doing long-term staff augmentation with Target coaches. Our goal is to enable your organization to be self-sufficient in your journey towards agility.


With a team of diverse talent, Target's coaches can cover a variety of topics. While not an exhaustive list, some of the most common topics include:

  • Transformation Planning
  • Servant Leadership
  • Active Listening
  • Continuous Learning
  • Collaboration
  • Product Funding Model
  • Product Definition
  • Chartering
  • Objective & Key Results
  • Product Discovery
  • Personas
  • Customer Interviews
  • Story Mapping
  • Minimal Viable Product (MVP)
  • Prototyping
  • Interaction Metrics
  • Agile Mindset
  • Value Streams
  • Cross Product/Team Planning
  • Backlog Management
  • Long Term Planning
  • Agile Frameworks (Scrum, Kanban, XP, etc.)
  • Story Writing
  • Relative Estimating
  • Definition of Ready/Done
  • Architecture Strategy
  • User Experience (UX)
  • Paired Programming
  • Mobbing
  • APIs/Micro Services
  • Test Automation
  • Test Driven Development
  • Continuous Integration
  • Continuous Delivery (CD)
  • Infrastructure as Code
  • Cloud
  • Security

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Bring your coach(es) into Target to be immersed with our coaching staff in the daily operations and coaching of teams in Target’s Dojo. The engagement includes dedicated time with our coaches, observing our coaches in the Dojo, talking to leaders throughout the company. A variety of topics can be tailored to the specific struggles your company may have.

We recommend shadowing with our team prior to setting up an immersive learning experience or starting coaching in your organization, so that your coaching team can be better prepared to lead at your organization right from the start.

On-Site Coaching

Visiting Target's location and shadowing coaches is a great way to learn, but sometimes you need a little extra help back in your space to implement what you learn, or you need a new and different perspective for some of your current activities. Whether it is attempting to skill up your coaches, coaching teams, working with leadership, or a variety of other activities, our coaches can assist you with your coaching needs.

Having one or more of Target's experienced coaches available on-site can be rewarding experience for all those involved. Every coaching experience is different and can be customized to your specific requests.

In alignment with our overall philosophy, we typically limit these engagements to about 2 consecutive weeks or less. The reason for this is that we believe in building self-sustaining organizations versus relying on our coaches. During the on-site coaching, we will skill up your coaches, leaders, etc. to handle future coaching needs within your own organization.

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Coaching Q&A
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So, you already have coaching set up or are thinking of starting a team of coaches, but you have questions about where to start, what works or doesn't work at a large organization, and a million other questions. How do you get pointed in the right direction? Instead of jumping into a big engagement, what if you could talk to people who have gone through what you are going through now, and get some answers to those questions?

Coaching Q&A is meant to help you through those questions. When you have questions, simply let us know and we will connect you with coaches, leaders, experts within Target to answer your questions. Whether it is Product, Agile, Software Engineering, Architecture, Role Definition, organizational hierarchy & structure, or a slew of other topics, get connected with people who can share their experiences from their journeys and help get you pointed in the right direction.