Creating Product Vision
Everyone says that a product vision is the starting point for a great product. The vision provides the purpose and motivation for creating the product. You may recognize when you don’t have product vision, but how you go about creating it?
Balancing Short and Long-term Goals
Product teams need to understand, manage, and balance short-term needs with the long-term vision. Products need to decide between solving immediate customer demands and moving towards big-picture goals that support strategic objectives.
Data-driven Decision Making
Organizations desire to use data inform their outcome. Product teams can use qualitative and quantitative data to know which problems should be solved. Gathering the right data and analyzing it in ways that provides meaningful input to your product decision-making helps you solve the right problems the right way.
Improving Product Adoption
Product adoption is when users see the value of your product and begin to use it! Users ultimately embrace your product when they are convinced the product will make it easier or cheaper to achieve their goals. What do you do when your users don’t embrace your product like you expect?
Collaboration in a Large Organization
Target, like other large employers, often relies on teams to work working collaboratively online and across time zones, while managing dependencies with a multitude of other teams. Managing these factors within immense organizations, while delivering high-quality products in a timely manner, is a sizeable challenge.