productDNA Minneapolis 2020

June 18

productDNA Minneapolis 2020 Cancelled

In an abundance of caution for team members and guests, we have made the difficult decision to cancel productDNA Minneapolis 2020 including workshops due to the escalating travel and safety concerns related to the global COVID-19 (Coronavirus) outbreak. We look forward to seeing you at productDNA Minneapolis 2021!

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productDNA started in 2016 to promote Product Thinking at Target, and while still primarily an internal conference, a select few organizations will be invited to participate.

The intent of the day is multi-faceted. The day aspires to:

  • Provide inspiration
  • Continue to foster a Product Culture
  • Enable learning from experienced Product Professionals
  • Challenge attendees to think outside of existing boxes

Creating Product Vision

Everyone says that a product vision is the starting point for a great product. The vision provides the purpose and motivation for creating the product. You may recognize when you don’t have product vision, but how you go about creating it?

Balancing Short and Long-term Goals

Product teams need to understand, manage, and balance short-term needs with the long-term vision. Products need to decide between solving immediate customer demands and moving towards big-picture goals that support strategic objectives.

Data-driven Decision Making

Organizations desire to use data inform their outcome. Product teams can use qualitative and quantitative data to know which problems should be solved. Gathering the right data and analyzing it in ways that provides meaningful input to your product decision-making helps you solve the right problems the right way.

Collaboration in a Large Organization

Target, like other large employers, often relies on teams to work working collaboratively online and across time zones, while managing dependencies with a multitude of other teams. Managing these factors within immense organizations, while delivering high-quality products in a timely manner, is a sizeable challenge.

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