productDNA 2019

June 20

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productDNA started in 2016 to promote Product Thinking at Target, and while still primarily an internal conference, a select few organizations will be invited to participate.

The intent of the day is multi-faceted. The day aspires to:

  • Provide inspiration
  • Continue to foster a Product Culture
  • Enable learning from experienced Product Professionals
  • Challenge attendees to think outside of existing boxes

Themes
amplifying product strategy

Everyone wants their product to have a good strategy, but what does a good strategy look like? Whether it is defining a vision, measuring value, making informed data-driven decisions, or discovering what to invest in next, a winning strategy is essential to every product.

building high-performing teams

A product is only as successful as the team behind it. The right composition of skills across people, process, data, and technology are essential to enabling product teams to deliver on their outcomes. Products need to work together collectively as one team across the organization to provide a great experience for our guests.

crafting great products

Bringing a product from an idea in our heads to reality is really hard, and also exciting. Leveraging techniques to form great ideas, promote thought diversity, construct hypotheses, conduct well-designed experiments, and more is needed on every product team.

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Who is productDNA for?

Primary Audience: Anyone that is on a Product Team at Target

Secondary Audience: Anyone that partners with a Product Team at Target

External Audience: A small group of external participants, by invite only

Has the date been set yet?

Yes! productDNA Minneapolis 2019 will be June 20th.

Is registration open?

Get the latest registration information on our registration page.

Sample Topics
Diversity (of Thought) User Research Metrics Distributed Environment Critical Aspects of a "Product Culture" The Interplay of Features and Copy OKRs Story Telling Psychological Safety Target's Tech Platform The Interaction of UX and Product Data Driven Product Decisions
and much more...
Ready to start learning now?
Check out last year's videos to start learning today!

Please share photos, learnings, and inspiration on social media using:

#productdna