ProductDNA 2019


ProductDNA started in 2016 to promote Product Thinking at Target, and while still primarily an internal conference, a select few organizations will be invited to participate.

The intent of the day is multi-faceted. The day aspires to:

  • Provide inspiration
  • Help establish a Product Culture
  • Enable learning from experienced Product Professionals
  • Challenge attendees to think outside of existing boxes
Who is this for?
  • Primary Audience: Anyone that is on a Product Team at Target
  • Secondary Audience: Anyone that partners with a Product Team at Target
  • External Audience: A small group of external participants, by invite only
Have the date been set yet?

We do not have a date yet, but will update this page as soon as we do.

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to ProductDNA
  • Distance
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Sample Topics

Diversity (of Thought) User Research Metrics Distributed Environment Critical Aspects of a "Product Culture" The Interplay of Features and Copy OKRs Story Telling Psychological Safety Target's Tech Platform The Interaction of UX and Product Data Driven Product Decisions
and much more...

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ProductDNA is organized by a group of Target Product Owners, Scrum Masters, and Coaches that are passionate about building a strong product community marked by passionate practitioners using modern product management methods to drive real results for our company and our customers.