productDNA Minneapolis 2018

June 21

Home Schedule Speakers Team

productDNA started a few years ago to promote Product Thinking at Target, and while still primarily an internal conference, a select few organizations will be invited to participate.

The intent of the day is multi-faceted. The day aspires to:

  • Provide inspiration
  • Help establish a Product Culture
  • Enable learning from experienced Product Professionals
  • Challenge attendees to think outside of existing boxes

This year's theme is Product United: Breaking Down Silos.

Who is this for?
  • Primary Audience: Anyone that is on a Product Team at Target
  • Secondary Audience: Anyone that partners with a Product Team at Target
  • External Audience: This year's conference will once again be opened to a small group of external participants
How can I get an invite?
  • Target Team Members: Visit the wiki for registration information
  • External: Sorry, but this event is currently sold out

Target Northern Campus

Target Northern Campus
7000 Target Parkway
Brooklyn Park, MN 55445

Target Northern Campus (TNC) is located 15 miles northwest of downtown Minneapolis. The campus is comprised of 6 connected buildings totaling over 1 million sq. ft. and host to productDNA!

Registration for productDNA is by the entrance of Building E on the West side of the campus. If driving in, park in the West parking lot for easiest entrance. If arriving via public transit bus, this entrance is the first stop at TNC.

If you are a non-Target team member, you will only be able to enter through this entrance. Non-Target team members will also need to show a government-issued photo ID to attend the conference due to Target Corporate Security policies.


Bon Appetit operates our on-site cafeteria. You can see the menu and dietary options here.

Cafe Bon Appetit

There is a Starbucks within TNC that is open throughout the day.

Please note that while you can earn rewards, you can not redeem them at this location.

Bullseye Boutique

Check out some Target merchandise that is only available within Target HQ Locations including Target shirts, dogs, and more.

Bullseye Boutique

Just like our stores, Target Guest Wi-Fi available throughout campus.

Red Wifi
Sample Topics
Diversity (of Thought) User Research Metrics Distributed Environment Critical Aspects of a "Product Culture" The Interplay of Features and Copy OKRs Story Telling Psychological Safety Target's Tech Platform The Interaction of UX and Product Data Driven Product Decisions
and much more...

Keynote Speakers

Pete Anderson

Pete Anderson, Target Corporation

Amanda Richardson

Amanda Richardson, HotelTonight

Jeff Patton

Jeff Patton, User Story Mapping


Please share photos, learnings, and inspiration on social media using:


Ticket Prices

Target Team Member


Sales Closed

External: Early Bird

150 USD

Sold Out

External: General

200 USD

Sold Out