ProductDNA started in 2016 to promote Product Thinking at Target, and while still primarily an internal conference, a select few organizations will be invited to participate.
In 2018, ProductDNA expanded to also be held in Bangalore India to help facilitate the same learnings.
The intent of the day is multi-faceted. The day aspires to:
- Provide inspiration
- Help establish a Product Culture
- Enable learning from experienced Product Professionals
- Challenge attendees to think outside of existing boxes