productDNA started in 2016 to promote Product Thinking at Target, and while still primarily an internal conference, a select few organizations will be invited to participate.

In 2018, productDNA expanded to also be held in Bangalore India to help facilitate the same learnings.

The intent of the day is multi-faceted. The day aspires to:

  • Provide inspiration
  • Continue to foster a Product Culture
  • Enable learning from experienced Product Professionals
  • Challenge attendees to think outside of existing boxes
Who is productDNA for?
  • Primary Audience: Anyone that is on a Product Team at Target
  • Secondary Audience: Anyone that partners with a Product Team at Target
  • External Audience: A small group of external participants, by invite only
How can I get an invite?
  • Target Team Members: Join the Dojo Briefly to be notified of registration.
  • External: Please subscribe the Dojo newsletter below to be notified when registration is open
Sample Topics
Diversity (of Thought) User Research Metrics Distributed Environment Product Culture Organizational Change Outcome based Organization/OKRs Story Telling Psychological Safety Visioning User Centered Design Data Driven Product Decisions
and much more...

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productDNA is organized by a group of Target Team Members that are passionate about building a strong product community marked by passionate practitioners using modern product management methods to drive real results for our company and our customers.