June 21, 2018

Home Schedule Speakers Team
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ProductDNA started a few years ago to promote Product Thinking at Target, and while still primarily an internal conference, a select few organizations will be invited to participate.

The intent of the day is multi-faceted. The day aspires to:

  • Provide inspiration
  • Help establish a Product Culture
  • Enable learning from experienced Product Professionals
  • Challenge attendees to think outside of existing boxes

This year's theme is Product United: Breaking Down Silos.

Who is this for?
  • Primary Audience: Anyone that is on a Product Team at Target
  • Secondary Audience: Anyone that partners with a Product Team at Target
  • External Audience: This year's conference will once again be opened to a small group of external participants
How can I get an invite?
  • Target Team Members: Visit the wiki for registration information
  • External: Sorry, but this event is currently sold out


to ProductDNA
  • Distance
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Sample Topics

Diversity (of Thought)
User Research
Distributed Environment
Critical Aspects of a "Product Culture"
The Interplay of Features and Copy
Story Telling
Psychological Safety
Target's Tech Platform
The Interaction of UX and Product
Data Driven Product Decisions
and much more...

Keynote Speakers

Pete Anderson

Pete Anderson, Target Corporation

Amanda Richardson

Amanda Richardson, HotelTonight

Jeff Patton

Jeff Patton, User Story Mapping


Ticket Prices

Target Team Member


External: Early Bird

150 USD

Sold Out

External: General

200 USD

Sold Out