What do we mean by 'Product'? Move to a product model can be a very challenging and scary ordeal. To quote David Hussman, a catalyst for and pioneer of the Agile community, Product is 'The thing that we create that adds value for our customer.'

1. We know who our customers are
2. We understand what is valuable to them
3. We understand the ecosystem within which our product sits
4. And that We = a cross-functional team, a collection of necessary skills

That collection of skills includes the full Product Venn – a mix of business, technical, and user/customer experience that virtually every product must include. It's the combination of these skills that will allow us to build the best products possible.

Product Values