What do we mean by 'Product'? Move to a product model can be a very challenging and scary ordeal. To quote David Hussman, a catalyst for and pioneer of the Agile community, Product is 'The thing that we create that adds value for our customer.'

This implies that:
  1. We know who our customers are
  2. We understand what is valuable to them
  3. We understand the ecosystem within which our product sits
  4. And that We = a cross-functional team, a collection of necessary skills

That collection of skills includes the full Product Venn – a mix of business, technical, and user/customer experience that virtually every product must include. It's the combination of these skills that will allow us to build the best products possible.

product venn
Product Values

product values