Our Foundational Mindsets

While going through change, it's important to make sure you understand the foundation on which you are building. The Target Dojo has established the PLAiD acronym to represent our four core mindsets that are taught in the Dojo and have been adopted through the organization.

While each of these mindsets could be embraced individually, the combination of them has really been the accelerating factor for Target. Our coaches train and coach our employees and leaders on these mindsets through a variety of trainings & workshops, immersive learning, or experiences.

apply technology, design, acquisition and monetization strategies to address real customer needs within real constraints
deliver products and services that are valuable, capable, available, adequate, flexible and deliver maximum value with minimum waste
deliver value in the shortest amount of time possible through iterative development and on-going customer feedback
delivering new 'expect more' moments for our guest, team, and operations
a professional and cultural movement emphasizing empathy, collaboration and experiential learning in the delivery of products and services
Subject was very relevant, not academic, but practical. Material was tailored to our environment.

What do we mean by 'Product'? Move to a product model can be a very challenging and scary ordeal. To quote David Hussman, a catalyst for and pioneer of the Agile community, Product is 'The thing that we create that adds value for our customer.'

This implies that:
  1. We know who our customers are
  2. We understand what is valuable to them
  3. We understand the ecosystem within which our product sits
  4. And that We = a cross-functional team, a collection of necessary skills

That collection of skills includes the full Product Venn – a mix of business, technical, and user/customer experience that virtually every product must include. It's the combination of these skills that will allow us to build the best products possible.

product venn
Product Values

product values


Lean is a mindset that challenges us to look for ways to deliver value to our guest at faster speeds, with lower cost and better quality. Lean thinking changes the focus of management from optimizing separate technologies, assets, and vertical departments to optimizing the flow of products and services through entire value streams that flow horizontally across technologies, assets, and departments to customers. All activities that do not add value are considered waste.

Agile originated with the Agile Manifesto, a document that outlines the values and principles of Agile Software Development. While Agile has it's roots in Software Development, Target has started applying the same values and principals to non-software work.

agile values and principles


In the traditional application development world, Development teams were in charge of gathering business requirements for a software program and writing code. Then a separate Quality Assurance team tested the program in a separate environment. If requirements were met, they released the code for Operations to deploy. Each time a software program is 'thrown over the wall' to an independent team, it adds the potential for a bottleneck in the entire process.

DevOps addresses these challenges by bringing people together with shared responsibility for maintaining the system that runs the software and preparing the software to run on that system with increased quality, feedback and automation. This means that you need to bring together a cross-functional, full-stack team that is able to build, test, and run their product.

devops values