ProductDNA started a few years ago to promote Product Thinking at Target, and while still primarily an internal conference, a select few organizations will be invited to participate.

The intent of the day is multi-faceted. The day aspires to:

• Provide inspiration
• Help establish a Product Culture
• Enable learning from experienced Product Professionals
• Challenge attendees to think outside of existing boxes

This year's theme is Product United: Breaking Down Silos.